Now that April is upon us we are looking to a spring holiday trend which encompasses springtime, Easter and Mother’s Day. This trend is explored heavily each year by certain markets such as stationery, but with a little creative thinking it can be adapted to any other market of your choosing! Three smaller stories that are included within this trend are Chic and Sophisticated, Playful and Bright, and Vintage Inspired. With each of these themes, you are welcome to take a literal approach, using motifs like butterflies, bunnies, and eggs, or you might use the colors and imagery as simply a starting point from which to build your own interpretation of a spring celebration. Of course this all depends on your target market–bunnies might work great for children’s or juniors apparel, but might not translate as well to swimwear or activewear. Members can get started here.
Monday April 10th – backbeats due on the forum (more info about backbeats can be found in The Sellable Sketch, Lesson Three.)
Monday May 1st – finished collections due on the forum! Collections should consist of 3-5 prints (one “moneymaker” print and 2-4 coordinates.)
Cheryl Phelps is a freelance Illustrator, Designer, Art Licensor, Art Licensing Consultant/Coach and Adjunct Professor. She has over 35 years of experience designing for the Gift and Stationery markets and we are delighted to welcome her to the Lab!
In this guest expert training Cheryl covers:
1. Designing for the Stationery, Gift and Other Art Licensing Markets
2. Template Formats
3. Designing Thematic Collections for Everyday and Seasonal
4. Trade Shows for Art Licensing, Agents and Reps and Outright Sales- Flat Fee and Art Licensing Deals
This training is FREE for all TDL members. Get started here.
We are excited to announce that our home decor expert, Laura Olivia, will be joining us for a live training event on April 17th at 10am Eastern. Laura will be sharing her tips for developing collections for the home decor industry and will be available for questions immediately following the presentation.
Laura established her surface pattern design studio back in 2010 and has since worked with clients in the interiors, stationery, fashion and beauty product industries all over the globe. She focuses on supplying designs to the interiors and soft furnishings industry and has worked on projects in Mauritius, USA, Asia and Europe.
This event is FREE for all Textile Design Lab members. A registration link will be sent out to members a week before the event.
Weekly Art Critique
Don’t forget to join us for our live art critiques held every Thursday at 1pm Eastern. This is a fun event where Lab members come together to review artwork and ask questions about pattern design, marketing and sales. Registration links are emailed out every Thursday morning.
Textile Design Lab members can watch past critiques here.