Textile Design Lab

Speedy Design Challenge: Good Vibes

I am proud to present our next Speedy Design Challenge! Just to clarify, this challenge is not for a real client. It was created to give you experience in working with a client or studio who needs a design turned around quickly.


Imagine that you are a freelance textile designer working remotely from home. You arrive at your desk in the morning, open your inbox, and find an urgent request for a new concept! You have until the end of the day to design a completed pattern or graphic based upon the brief provided.

The client has requested:

  • That you post your completed pattern to a new Speedy Design Challenge forum for feedback by the end of the day
  • If you design a pattern, please put it into a rough repeat mockup. They would like to see how the pattern might repeat, but it doesn’t have to fit within a specific repeat size
  • Please take the brief and interpret it into your own style. The client would like to see your interpretation of the trend. No knockoffs, please.
  • The client would like you to use the provided color palette, but feel free to add or adjust the colors as needed. You do not need to use every color in the palette.
  • The client is looking for patterns OR graphic placements for kids’ apparel for S/S 21

The goal of this design challenge is to train yourself to design in a more efficient manner, much like you might experience if you worked as an in-house designer. It’s also an opportunity to focus on completing a pattern within a certain time frame, allowing you to let go of the pattern being perfect and spending days moving pixels around and around. Just get it done! LOL!

The Brief:

“The client” is looking for graphic placements or repeating patterns for Spring/Summer ’21 that will bring comfort and joy to a child’s wardrobe. They would be interested to see typography with positive messages incorporated, but this is not required. Happy, summery motifs such as rainbows and suns are their main focus, and they like motifs with a retro 60’s/70’s vibe. Consider using only 2 or 3 colors from the palette for a bolder look. Their style is similar to Crewcuts (J. Crew’s kids line) and Hanna Andersson.

May 12, 2020

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