Textile Design Lab

The Sellable Sketch

Bring clarity and focus to your collection development process. Take the guesswork out of what to design each season by picking appropriate trends for your target market while staying true to your own artistic style. Our most popular course!


Welcome! Please get started by watching the welcome video below.

By the end of this course you will thoroughly understand what elements lead to a successful print collection, the importance of staying true to your artistic style, how to pick appropriate trends and inspiration sources for your target market and how to develop a print from sketch to digital file in both Illustrator and Photoshop.

Course Reviews

  1. Anna Slade says:

    Exactly What I Needed
    This course perfectly clarified my initial questions about how to organize my portfolio in preparation for different Textile Markets. I really appreciated the time dedicated to discussing the definition of Collection as it varies within Clientele. This was also extremely helpful.

  2. TerryS says:

    Great Class!
    The Sellable Sketch is full of useful information – specifics and not just generalities – that I am pretty sure I will refer back to as I pursue my goal of being a successful textile designer.

  3. I loved this course, and will refer back to it in the future. Lessons 1-3 were hugely helpful in getting my head around designing for a customer, designing for myself, and knowing which markets to target in the future,

  4. Amazing Course
    This course is wonderful. It walks you through all the steps, especially the ones we tend to skip over. There is so much great information in this course, I highly recommend it and will revisit it regularly myself.

  5. Heather Ota says:

    Sellable Sketch
    Excellent course. Every step is broken down into digestible parts that are easily understandable for even the beginner. I especially enjoyed the trend research portion to help designers focus on what the client/customer wants.

  6. Great Course
    Great for beginners and those who want a refresher.

  7. Nomad says:

    Sellabel Sketch
    I got heaps out of this course. Great beginners guide and answered lots of my questions! Thank you.

  8. Veronica says:

    Great course for beginners!
    This course is absolutely the best way to get into the surface design creative process. Recommended for the newbie designers.

  9. Tessa says:

    Two thumbs up for The Sellable Sketch
    This course is a MUST for anyone starting out in surface pattern design. The lessons are very informative, easy to follow, and help you grow as a designer. Very good 🙂

  10. So beneficial!
    I loved this course. It was ever so helpful with all the necessary feedback from Chelsea, Michelle and Jamie! And of course from all the members of the Textile Lab that joined. It was a fun journey and I have learned a lot. It gave me direction and focus and very useful information about the industry.

  11. Arwen says:

    Very helpful course for Learning to Develop a focused Collection
    The exercises for focusing on how your style fits in with your customer were especially helpful for me. Overall great course that helped me stay on track! I am so happy I finished it and I appreciate all the comments and suggestions the community and instructors gave.

  12. Awesome course. Can't offer a high enough recommendation!
    I was thoroughly pleased and impressed with this course. The teachers, the resources and the other students you meet through the online forum give you the confidence, feedback and skills to create your first amazing collection. I would definitely recommend this course to someone wanting to develop or rediscover their natural skills and style.

  13. amazing course.. so clear! thanks!

  14. Amazing course!
    This is an amazing course, that really helps you find yourself as a pattern designer, put your ideas together to create beautiful prints for the market you want to target! I’m really happy with the result! 🙂

  15. Crissie says:

    Amazing, inspiring and really insightful!
    I can’t say enough about this amazing course. The lesson content, tutors and practical ‘real world’ advice are so insightful, inspiring and invaluable. I really loved the group study aspect of the course, where you get to interact with tutors and fellow students alike – the support and feedback makes this a really special course. Thanks so much Michelle, Chelsea and Jamie for helping me find my way and realise a true passion for pattern design.

  16. Very good teachings for this Newbie!
    Thank you, Michelle, for putting your time and heart into this course. I enjoyed your calm demeanor and learned what I need to do to get my sketch from concept into the hands of a buyer!

  17. LesleyYoung says:

    The Sellable Sketch
    Lot’s of useful and handy tips and advice. I especially found the preparing your design for sale part useful and the tips on collections, as this is an area that I struggle with.

  18. Giselle says:

    So helpful!
    I sincerely recommend this course!!!
    I’ve found a lot of great tips, ideas and advices from “real life”.
    Thank you so much!!

  19. pupapop says:

    Applauses for The Sellable Sketch!
    An interesting, useful, professional and well explained course. With comitted instructors, attractive themes for studying, lots of information to develop your own collection while you learn how to “listen to” tendencies and the taste of your ideal customer… I highly recommend this course! Thanks to the entire team of Pattern Observer!

  20. Joan McGuire says:

    Entirely worthwhile!
    The Sellable Sketch is well organized and chock-full of useful information. I particularly enjoyed taking part in a group study of the course. It was a privilege to see the work of and to converse with talented students & designers from all over the world. Many thanks.

  21. Violakarule says:

    Excellent guide through the process of personal style and ideal customer.

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