Summer of Creativity
In our Summer of Creativity course we share the exercises and techniques we use to bring our vision to life and create the patterns we see in our mind’s eye.
This summer we’re slowing things down. We’re carving out time to explore, reflect, create, and observe.
The Summer of Creativity runs from June 17th-August 12th, 2019 inside the Textile Design Lab, and during this time, our online community is devoting eight weeks to exploring our brand identities and creating pattern collections that tell our unique stories. This is done through a thoughtful, pro-growth itinerary and series of high-value tutorials.
We begin the journey with a branding presentation by Melissa Schulz, founder of Branded Licensing. Melissa will guide the community through a series of exercises to explore what colors, patterns, and marketing materials best exemplify each designer’s unique style. Members will answer important questions like, “What aesthetic should I be known for?”
With brand identity exercises complete, the community will begin to reflect on how their brand identity can be expressed through color. Together, we will find ways to create unique color palettes that can be used in marketing materials, to update old pattern collections, and inspire future work.
What stories do you want to tell through your work? How do you want your work to resonate with your customers? Week Four is devoted to the community creating motifs, marks, sketches, and paintings that resonate with their brand and make their creative spirit shine.
We love this week! It is dedicated to helping the community explore what markets and products emerged during their brand discovery exercises. An opportunity to explore Textile Design Lab’s library of tutorials is presented, offering the chance to learn more about these new markets and create a collection of patterns tailored to fit a new market.
This week we are thrilled to welcome Stephanie Ryan to the Textile Design Lab for a private presentation, Creating a Brand Story. Stephanie will share how to “take the elements that make you unique and turn them into your own one-of-a-kind brand that is authentically true to you.”
Weeks Seven & Eight
In these final weeks of the Summer of Creativity our community will explore how to update existing collections with their unique brand identity. Everyone will have a wonderful opportunity to reflect on how to bring authentic color palettes and pattern styles into their existing work.
Benefits of the Summer of Creativity include:
- Free access to WGSN throughout the duration of the eight-week course
- Feedback from our team of instructors through our private forums
- Access to weekly live art critiques, held every Thursday at 1PM Eastern (calls are recorded for those unable to attend)
- Free access to ALL Textile Design Lab courses, design tutorials, marketing lessons, and design challenges
- An opportunity to be featured on the Pattern Observer blog
- 6 new and exciting design tutorials and presentations to promote brand discovery and exploration
***If you are looking for the 2016, 2017 or 2018 Summer of Creativity content it can be found on the All Tutorials page.***